Abigail Hogan
Abigail Hogan
Business Development Executive
My Projects
International & Global Fashion Marketing
International and global fashion marketing was an introduction to the theory and practice surrounding fashion marketing, in a globally competitive environment. It taught the conceptual frameworks needed to influence international & global fashion marketing and allowed further analytical and business skills to be applied.
Fashion Futures & Innovation
The Wellness Suit
#Tooblisstobebitter
This is a module I completed in my final year,
it was required that students identified outstanding ‘problems’ or ‘gaps’ within the market and in response, generated plans to solve the issue.
Strategic Fashion Brand Management
This module aimed to critically asses the factors that contribute to branding decisions. The module provided the ability to critically analyse fashion branding attributes as well as the management of strategic branding in the market place, otherwise known as “brand equity” which is critical when communicating with the manufacturer, retailer, and consumer.
Mobile & Social Media Marketing
The aim of the mobile and social media marketing module was to assess the opportunities and benefits that consumers can seek from the use of their mobile phones and social media accounts and how this compares to the marketing mix.
Fashion Marketing Plan
This work portrays my final project in the form of a marketing plan. For this piece I focussed on the sustainable clothing brand "Unfolded" and how they can increase their brand awareness utilising Generation Z. Throughout the writing process of this piece I communicated with the brand, ensuring my information was accurate and the plan was on brand.
