Mobile & Social Media Marketing

The aim of the mobile and social media marketing module was to assess the opportunities and benefits that consumers can seek from the use of their mobile phones and social media accounts and how this compares to the marketing mix.

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On completion of the module, I learnt how to engage and influence customers interactions via social media channels, explored the regulatory controls involved in the mobile landscape, and, developed strategies using the discussed mobile and social media strategies in order to develop business objectives.

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The module demanded the completion of a written assignment in the style of a ‘trend-report’ and analysed the general mobile and social media landscape alongside an explanation of how brands and consumers engage and, a summary of regulatory controls required within this scene. The portfolio (which is modelled), called for a campaign relating to the previous work. In which, the chosen brand was Stradivarius and their collaboration with the Netflix show “Bridgerton”. The campaign known as “Join the regency” was shared via the social media’s of Instagram, TikTok and Facebook and the mobile application of Spotify. This work enabled me to gain a first class grade in the module.