My work at Hilton Cardiff

As a Business Development Executive at Hilton Cardiff, marketing plays a significant role in my work, even though it’s not my sole focus. Scroll down to explore the digital and physical marketing materials I have created:

Website management:

During my time at Hilton Cardiff, I have witnessed the franchised property evolve into a more distinctive and dynamic business by expanding its brand offerings. This transformation began with the development of Graze Bar & Restaurant, followed by the introduction of The Gardens Meeting Floor, and most recently, the launch of Flex Fitness & Leisure.

Playing a key role in these projects, I eagerly embraced the opportunity to co-manage the websites for Graze and Flex. Having an on-site coordinator to implement real-time updates has been highly beneficial to the business, ensuring accuracy and responsiveness. Moreover, this role has granted me the creative freedom to refine and modernize each brand’s identity, enhancing their unique personalities and market presence.

Social Media:

With extensive experience in social media marketing, I was entrusted with the role of in-house Social Media Manager at Hilton Cardiff. This position involves overseeing the hotel's primary social media accounts, including Instagram, Facebook, and LinkedIn. Additionally, I took on the co-management of Graze’s social media presence (Facebook & Instagram) and played a key role in launching and growing the accounts for Flex. This initiative was carried out in collaboration with wellness management company 3D Leisure and the health club managers.

One of my first priorities upon taking over these accounts was optimizing their profiles by making small yet impactful changes. I introduced highlight covers, crafted engaging bios, and implemented Linktree integrations, ensuring seamless access to key resources such as booking links and promotional brochures for Christmas and Meetings & Events.

Beyond creating visually appealing and brand-aligned content, I actively track account performance using built-in analytics tools and Sprinklr. By analysing key metrics and engagement insights, I optimize content strategies to maximize reach and audience interaction.

Looking ahead, I am eager to expand my expertise by working with emerging and rapidly growing platforms such as TikTok and YouTube, further enhancing brand visibility and engagement across diverse digital channels.

Public Relations:

Working at Hilton Cardiff has given me the opportunity to gain hands-on experience in public relations, further solidifying my passion for this aspect of marketing. This role has allowed me to develop strategic marketing materials for well-known brands across Cardiff, ensuring that our public presence is both impactful and beneficial. Additionally, it has provided me with valuable opportunities to network and collaborate with like-minded professionals in the industry.

Scroll to explore PR initiatives that I have personally coordinated:

Advertising:

Although my studies and professional experience are primarily focused on marketing research and strategy, I am always eager to apply my creativity to hands-on marketing initiatives. During my time at Hilton Cardiff, I have developed a wide range of both digital and physical advertisements (as showcased on this page), ensuring that each design aligns with the brand’s identity while capturing attention and effectively communicating key messages. These marketing materials have been distributed across various channels, including physical signage, email campaigns, digital screens, and more.

Influencer Marketing/ Collaboration:

I have always believed that brand and influencer collaborations are a powerful marketing strategy, providing visibility to new and highly relevant audiences. From a sales perspective, these partnerships offer a cost-effective way to promote services by strategically selecting periods where the business can maximize exposure without impacting revenue. During my time at Hilton Cardiff, I have been actively involved in several collaborations with influencers and well-known Cardiff brands. Read on to discover more about these exciting partnerships.